As usual. You choose a unique concept, create a great video and upload it to social networks. You think: “I’m sure he’s going to rock it. “This time yes.” But you only get a couple of likes… and one is your mother.
What are you doing wrong?
We agree that it is not so easy to create videos that attract your users and invite them to react and respond. Even more difficult is getting them to go viral, the equivalent of the Monopoly jackpot on social networks https://commentsgo.com/youtube-comments/.
However, think that the simple fact of making a video and uploading it to social networks already gives you a certain advantage . According to a study that compares the engagement rate between images and videos, it was found that video engagement on Facebook was 59% higher.
In this article, we will give you 7 tricks that you can apply to increase the engagement of your videos. Do not miss it!
The importance of engagement in your video
There are many measures to monitor engagement, such as likes, shares, comments, and viewing time. These numbers will help you identify if your video is really working and providing something to your audience.
We assume that one of the reasons you are creating videos is to connect with your clients and users.
In that case, the best way to build that relationship is to get them to interact with your videos and posts.
Below are the tricks that will help you increase the engagement of your content, reach more people and receive more feedback.
- Optimize the format
Keep in mind where you are going to publish your video and adapt the format to each platform .
If, for example, you are going to publish on TikTok, remember that the videos there are vertical. On Instagram, choose a 1:1 ratio. For Facebook, 9:16. And so.
Make your choice before starting to create your video and be well informed about the characteristics of each platform. This way, it will be easier for users to find and view it comfortably, which will help you increase engagement.
- Make the introduction surprising
Let’s be honest: most users don’t watch an entire video. Some don’t even make it past the first few seconds.
Therefore, it is very important that the first 5 seconds of your video are as striking as possible. You have to get the viewers hooked in that time, which is the time you have before they move on to the next post.
Take advantage of the 5 seconds!
Additionally, you can use the same 5 second rule for the entire video. That is, try to have something every 5 seconds that invites viewers to continue watching. It can be a joke, a twist, a meme… whatever.
- Take care of the title and thumbnail
You know what they say about first impressions. Your video thumbnail is the first thing that will be seen when your audience is checking their social networks. A good thumbnail that is informative, attractive and aesthetically pleasing will help you attract initial interest, and will also give your users a clue as to what to expect.
Furthermore, it has been discovered that a good thumbnail can increase engagement by 150%.
- Add subtitles to your video
Don’t assume that the viewer is going to click on the video to see it with sound. A recent study has discovered that 90% of mobile video viewers consume content silently.
The solution? Add clear subtitles that allow your user to understand your video without the need for sound. In addition, it becomes more inclusive and accessible , since it takes into account people with hearing impairments.
The more people see your video, the more likely you are to increase engagement.
- Keep it short and direct
Just because Facebook allows 240-minute videos doesn’t mean you should make them that long…
In fact, the ideal length for an optimized Facebook video should be between 15 seconds and 3 minutes, depending on the content.
A shorter video means giving the viewer fewer opportunities to stop watching. They are much more likely to see it through to the end!
This way, you will get your message to reach more people without testing their attention span.
- Don’t forget the call to action
The custom is to include the CTA or call to action at the end of the video, but… what if you put it before?
Don’t make it too forced, sure, but the sooner you include it, the more likely your viewer will see it and feel moved to act.
A good call to action is one of the best ways to increase engagement, so use them wisely.
- Use animated videos
It has been proven that animated videos capture the viewer’s attention much better than conventional videos. Because?
It turns out that, according to neuromarketing, these types of videos awaken emotions in our subconscious related to childhood. And who doesn’t remember with nostalgia the cartoons they saw as a child?
For this reason, you are much more likely to increase the engagement of your videos if you use animated videos than any other type. Plus, it’s getting easier to create animated videos . There are countless tools that allow you to do it from your computer.