Content people have long seen social media platforms as link hubs that redirect users to content hubs . However, that is now a thing of the past, since social networks have become something that demands more attention buy facebook comments. Here are five things, courtesy of Forbes’ Gleason, that content marketers can do to dominate online.
- Welcome influencer marketing with open arms
If you are not aware of the changes in social media platforms, you will quickly fall behind.
Forbes can attest to the benefits of influencers; For example, they scheduled model-evangelist Karlie Kloss and musician The Weeknd to take over Forbes’ Instagram account, to boost Forbes’ annual 30 Under 30 and Celebrity 100 lists, respectively, and after they dramatically increased the account numbers. Gleason stated that “ influencers like them present Forbes to a young audience interested in business, technology and entertainment; public that we want to attract.
Of course, Forbes has access to the movers and shakers, who often appear on its cover. Your organization needs to create its own network of influencers ; Gleason says if you need help doing this, call your local social media agency, and fast!
- Create a strategy
Gleason comments that: “Always ask why you are doing something on social media; “You need well-defined objectives, a plan and resources to achieve them.”
If something doesn’t fit the plan, you should ask yourself if it is really worth executing. What is the ROI? Does your organization have redundant social accounts, reducing your messaging? If so, reevaluate.
He also states that: «A department that wants to create a Twitter account should define the objectives from a business perspective. What is the OBJETIVE? What will the messaging system be like? If candidates can’t answer those questions, it’s not worth investing time and resources into the account.”
Of course, that applies to any social media initiative, not just a new Twitter account.
- Thoroughly review the data
Gleason’s team produces weekly and monthly reports on the performance of each social media platform.
Gleason adds: “Following what the data indicates is one way to work on recruitment.” Gleason’s team converted the data into new video formats; and the same data conversion included finding a Forbes contributor who specialized in Korean pop, a musical genre that amazingly increases the number of views on Forbes’ Twitter. If you don’t have the equipment to analyze the data your social networks produce daily, get it. Conscientious data analysis will not only boost your visits, but your time will also be better spent creating relevant content and statistically perform better.
4.- Watch the platform like a hawk
In December 2017, to help combat fake news, Facebook announced a change in usage policies: users could no longer modify the headers or descriptions of posts shared on their profile. Basic audience development methods became obsolete in the blink of an eye. Gleason’s team quickly made technical changes in the wake of Facebook’s move. Can your organization adapt nimbly to the ever-changing social media landscape?
It’s not just the changes in usage policies, the flow of new products circulating on the platform also draws attention.
Gleason comments, “If you don’t monitor the status of social media changes frequently, you’ll quickly fall behind.”
- Consider social media platforms as a destination in themselves and not as a distribution channel
External links in social media posts are useful, but these days the goal is to keep the user’s attention on the platform itself, since that’s where your readers spend their time.
Gleason stated: “Users are used to cyber bait, especially on Facebook. Our goal is to publish content that users expect to see on Forbes Facebook, Instagram, etc. Our beginnings are carefully selected.
Implicit in everything we’ve said before is that content marketers need to become fluent in social media, or at least make sure they’re working closely with their stores’ social media teams, so the separations between the two need to disappear. equipment.
Gleason explains: “When social media was new, marketers or communications teams could easily run it, but that hasn’t been the case for years. “Investing in an experienced and dedicated social media team is imperative for brand awareness, growth and audience development.”